Audio Personas
Today, content is never consumed in just one format. Why should a persona be?
Well, to actually get used and make the most impact, it shouldn’t.
To do this, we built personas in two formats: Visual and Auditory
Visual
What
48 Quantitative personas detailing all major roles that interact with the SaaS platform (Clients, End-Users, Partners, etc.).
Dynamic elements including:
Tags identifying how the company is meeting particular needs.
Background sliders on each pain point to convey severity.
Hand-written signatures and headshots overlapping borders on the page for an experience reminiscent of a diary.
How
Screener Questions: In-depth multiple choice questions to target subject matter expertise.
Data Collection: Surveys built in Google Forms were sent to company clients and UserTesting.com participants.
Analysis: Affinity mapping of survey responses.
Evangelism: Stakeholders across the company regularly use Google Slides and Confluence, thus, the repository of personas was laid out in Confluence by company vertical.
Auditory
What
AI Voiceover for each of the 48 Quantitative personas. Sound-scaping behind the voiceover brings the persona to life like cinematography for a movie.
Why
Podcasts and videos are the vast majority of how content is consumed on the internet. By incorporating audio into our personas, it naturally increases their impact and usage across the organization.
How
Scripting: After analyzing each persona, two paragraphs were written detailing their excitements, worries, needs, and daily frustrations.
Recording: AI generated voice overs were used to give unique tone and timber to each persona while minimizing expenses.
Playing: Each persona lives on a single slide with a speech bubble saying “Let me tell you about myself!” that, when clicked, plays that personas voiceover.